Today’s consumers have a plethora of choices to choose from when it comes to what beauty clinic to go to. This means that in a saturated market, your business must stand out.
Why would a customer choose your business over a competitor’s? What is your business’ unfair advantage, and how are you utilizing that to further your business? To grow your business, you need to be able to think about what you can do to do so. Here are our four suggestions on how to make your beauty clinic stand out from its competitors.
One of the best ways to further develop your clinic is to focus on quality, including products used and services offered. Many times, newly opened businesses try to cut down on these costs, decreasing the quality of service, therefore, losing customers in the long run. Rather than focusing on cutting expenses, businesses should focus on investing in the newest equipment and the highest quality products to increase customer satisfaction and customer retention.
2. Referral Programs
After ensuring that quality services are provided, beauty clinics can start to implement referral programs for customers. For example, you can have customers bring their friends and have the friend get 50% off their first treatment. The customer can then get free treatment for every friend they bring to the clinic. By doing so, beauty clinics can retain not only loyal customers but also procure new customers through referrals.
3. Personalized offers
Imagine having such a bad day. Life has not been so kind, and you feel like no one truly cares about you. Then, this message popped up on your phone:
“Hello Kim, how are you doing? I hope everything is going well, and if you feel like you need “the me-time”, I am always here for you. Here’s a coupon for 20% off your favorite treatment, hydrafacial.
Best wishes, Natalie.”
Isn’t it heartwarming? And that is the power of personalized offers; it gives customers a positive and long-lasting impression. With the help of technology, such as Chattybook, you can easily manage your clients’ data and send them personalized promotional coupons.
Since the spread of the COVID-19 pandemic, digital equipment has played a significant role in helping businesses stay in touch with their clients. Teleconsultation, for instance, is an excellent way for beauty clinics to save time and increase access. In addition, by implementing teleconsultation, clinics can attract new clients who are still unsure about what services they should be getting or doubt whether a visit is worth the time.